Some years ago, the right made Dr. Seuss and Mr. Potato Head battles in their manufactured culture war. When Pepe Le Pew was removed from the Space Jam 2 movie, there were cries that the boundary ignoring skunk had been cancelled. As I have noted in previous essays, these are all just examples of companies changing their products. While some attributed this to companies going woke, the more reasonable explanation is that they thought it would be profitable to make these changes and were trying to be smart capitalists. Sometimes their marketing efforts fail, as happened with Bud Light.

If these companies had been coerced into making such changes, then this could have been morally wrong. If the state had tried to impose these changes, then it would be reasonable to raise the 1^st Amendment as the state would be forcing companies to change their products and brands against their will. But if the state was not involved, then this Amendment does not apply as private individuals cannot violate this amendment when acting in their private capacity.

If non-state actors coerced these companies, then this could be immoral since using such power to violate rights is usually wrong. For example, an employer using their coercive advantage over their employees to interfere with their freedom of expression, is usually legal but is morally wrong. However, this does not seem to have been the case; no outsider appears to have forced these changes.

It could be argued that the companies were coerced by popular opinion, that the “woke mob” pressured them into making these changes.  But this does not seem morally problematic since consumers have the right to express their values to companies and companies routinely shift their products and brands to meet consumer demand. If companies making changes based on changing values is coercion, then companies would also be coerced as they responded to tastes and styles changing. But we do not think that the decision to stop making Tab was the result of coercion nor do we think that changes in fashion are the result of coercion: styles and tastes change over time and companies change along with them.

One matter that does not seem to be discussed is the remedy the right would want for the alleged harm of cancellation. That is, what should the state do in response to these changes? If there was adequate evidence of illegal coercion, then the state should step in. But there was no evidence of that, these companies seemed fine with the changes they decided to make. It is the right that was outraged, not Hasbro or the estate of Dr. Seuss. Should folks on the right be able to use the coercive power of the state to force these companies to change things back to how they were? In these cases, should laws have been passed requiring that the books be kept in print, that the “Mr. Potato Head” brand be kept and that Le Pew be returned to the movie, and so on for all that was alleged to be cancelled? This would, ironically, seem to be compelled speech and a violation of the first Amendment. If the folks on the right think the companies should have decided; well, they did. They just did not decide the way some of the right wanted at the time. The behavior of the Trump administration and Republican controlled states has shown how much they care about free expression. Based on their behavior, their concern is with ensuring the content they dislike is cancelled and the content they like is either unrestricted or imposed by the coercive power of the state.