Most Americans see overt racism, sexism and such as fundamentally offensive. To use an analogy, they are as likely to swallow blatant racism as they are to eat a shit cookie blended with parasite eggs. But like parasites the alt right is dedicated to reproducing itself by infecting healthy hosts. Since those in the alt right are humans, they have an edge on the lesser parasites—they can employ their intelligence in order to trick the unwary into consuming their eggs. So how is this done?
The alt right uses many effective strategies, but my focus here is on what I am calling “chocolate chipping” for the obvious reason that I am going to use the shit cookie analogy throughout this essay. Let us begin with the anatomy of the shit cookie.
The alt right, like the totalitarian “left” of Stalinism, Maoism and their ilk, relies on lies (the shit) and morally awful ideas (the parasite eggs) to reproduce. Since a normie will not eat a shit cookie, with or without parasite eggs, the alt right needs to find a way to get normies to eat shit and thus eventually get them to consume the eggs. The way this can be done is a rhetorical strategy of chocolate chipping. The idea is as follows.
Most people like chocolate chips and it is easy to get people to eat chocolate chip cookies. So, continuing the analogy, if the alt right can convince normies that the cookie is a chocolate chip cookie, they can often get normies to eat it. But they obviously want the normies to get used to the taste of shit. So, the tactic is to blend a little bit of shit into the chocolate and serve up chocolate chip cookies to the normies.
For example, if an alt right person opened with “the non-whites will swarm across our border to rape the purity of the white race”, then few would eat that shit cookie. But if the shit is blended into the chocolate in the form of a claim about migrants coming here to commit crimes, then normies are more likely to bite that cookie and acclimate a bit to eating shit. Some people can taste even the small amount of shit and spit out the cookie. Others either do not notice it or even think that the chocolate chip has an extra zest. Some of them start baking their own shitty cookies and serve them to others, perhaps unaware that the secret ingredient is shit. These partially shit cookies provide cover for the alt right: they can claim that they are just giving away cookies and not distributing shit. Those that eat a little shit can become the most ardent public defenders of shit cookies, pointing to the chocolate and ignoring the shit.
The alt right then offers cookies that have ever increasing amounts of shit in the chocolate, leading those who find they like the taste of shit to cookies that are almost all shit. Once the former normie is willing to eat shit cookies, then the alt right can start feeding them the parasite eggs—the ideology of the alt right. These eggs hatch and consume the person’s moral decency, replacing it with racism, sexism and such. The person can then become an informed baker of shit cookies, thus propagating the alt right. So, do not eat or bake shit cookies.